PIZZA THE HUT
Yes, the world is changing. Or having to make up for weak initial conceptualization.
Pizza Hut is changing their name to “The Hut“. I guess back in 1958, when it was founded, long-term or big-picture thinking was a difficult idea to grasp. If you brand your store as a one-product shop, you’re fucked. Pizza Hut, you can only make pizza. They are getting desperate. The other night I saw a commercial for a $5 menu, the newest trend in fast food gimmicks. One item was a “Personal Panormous Pizza”.
When I was a kid, I remember feverishly reading as many books as I possibly could to get the yellow star sticker for my huge purple “Book It” button. With each star, I was awarded a coupon for a free one-topping Personal Pan Pizza (I got black olive, my sister got green pepper). I looked forward to it with such a passion bc a) what kid doesn’t love pizza, b) we were so broke, we weren’t getting it any other way. It was delightful. Now, they are making the Personal Pan, huge. Bc Americans really need more calories packed into a bigger package for cheaper. Sigh.
Hello diabetes!
I wonder why
Hi Rebecca,
If you’re wondering why they are making the Personal Pan supersized, I can definitely tell you why:
“Supersizing” started around 1970 when a man named David Wallerstein, a marketing guru, starting working with McDonald’s. He reached a road block when it seemed that no gimmicks were getting people to buy more than one bag of fries or sodas. He did some observations and realized that customers didn’t want to look like pigs by going for seconds. He proposed that an increase in serving size along with a small increase in price would skyrocket sales. McDonald’s Boss, Ray Kroc was skeptical. They tried it and sure enough, Wallerstein was right! Hide our cultural taboo of gluttony by making the serving sizes bigger!
Blam!!! Obesity, here we come (back in the 70’s) and now BLAM. Obesity, here we sure as hell are. Obesity is a cause of Diabetes II which used to be called “Adult Onset Diabetes” which has now been changed bc more and more obese children are becoming afflicted. It’s no longer just for grown-ups.
That’s why the Personal Pan pizza has turned into the Personal Panormous–so we’ll pay more for a little extra, thus increasing profits.
Source: Michael Pollan’s, The Omnivore’s Dilemma
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