KOREAN AIR ONLY WANTS WHITES
Why are there only white people in this spot??? I searched the internet for some other color, but it’s only white folks in this ridiculous early 2000’s Balearic Lounge attempt to drum up business. I bet they paid for a statistical study that said that young, beautiful white people like to travel. And Koreans take numbers seriously. This spot is just as insulting as the black McDonald’s commercials. Put ’em on a basketball court and they’ll relate. Put them in a nice suit while eating grapes and they’ll relate. I hate fucking advertising (as a former art director, I can say this shit.)
Advertisers think that unless you speak directly to black people or white people (or whatever color), they aren’t hearing you.
I’m Korean, Scottish, Irish & Virginian. How can you market to ME?
I’m super sensitive to vanilla lifestyles. I like flavor. When I see 10 Indians walking down 20th street, it bugs me…6 Koreans stepping onto the N train…3 Japanese girls giggling (that makes it even worse) at a restaurant…
We all like to be comfortable. That said, if you push yourself to expand beyond where you’re comfortable, you’ll find that a lot more fits in. Bottom line, stop hangin with the people who look and act like you. You don’t learn shit if you sit and stare at yourself in a mirror (unless you’re on acid). Once you take initiative, you’ll find that McDonald’s can’t pinpoint your whereabouts because you don’t hang out at the basketball court all the time anymore. Once you stop eating grapes and wear an armpit-stained T-shirt, Korean Air won’t know where you went. Even though you still have the money to fly wherever the fuck you want…
Note: While I was writing this, my korean cousin, Chris Kim, gave me a ring and I just started laughing bc I’ve always told him to stop hanging out with so many asians. He said he was expanding his horizons. Awesome. Congrats on graduating!!!
ha funny about all this, but i know what you mean. i don’t like seeing some homogenous group. type wack and offensive to those excluded. however, the issue when you cast a multi-ethnic, multicultural group is how they’re all portrayed, i.e. what roles they play. for example, i can honestly say i have never seen a car commercial where a multi-ethnic group is heading out for a trip and it’s the minorities’ car. they’re always sitting in the back or passenger seat and if we ever got to see the even more fucked up stuff that came out of the focus groups that got left on the cutting room floor you can bet they either
1. ended up having to get out and ride on the roof rack or trunk when they picked up the other non-minority friends going on the road trip
OR
2. somehow didn’t have gas, food or other money when it came time to ante up and everyone was like “typical”
on the other hand, there is that too hip, too inclusive shit. 20 raced ambiguously black dude with ultra-progressive white chick and their adopted “it’s a small small world” babies being babysat by their transgendered friend and midget lover. while it is a bit closer to reality than the above, it’s like woah, chill and reeks of someone doing any and everything possible to avoid getting called out by some weird activist group.
My black friends always have money. It’s my white friends that are always broke. And I have secretly been hoping that some gay rights activist group comes to tear me a new asshole for the Fagat Survey. Guess I don’t have that gay of a readership.
Your comment about the ambiguously black dude reminds me of this spot:
http://www.youtube.com/watch?v=t9kq67LrMFE&feature=related
I did some research. Looks like this model is Columbian. But the thing that gets me is that HE CAN’T FUCKING TALK. “Disarrrrrrrrrrronoonnarocks and Cranberry.” So, cast a kinda black looking dude who is actually hispanic and then don’t correct him when he can’t enunciate bc then it’s “Blacky can’t talk right” or “The spic can’t speak english”. Or, it may be “Im gonna fuck this dude later, he doesn’t need to enunciate for that”. Either way, it’s still too close to BlackDonald’s with the poor enunciation. If they had just corrected that part, I would have nothing bad to say about it. But since they didn’t…it’s back to the basketball court, in a white friend’s back seat, with lint in the pockets & no high school diploma. Waaaaah Waaaaaahhhhhhhh.
amen brother